Donnelley created the first official Yellow Pages directory. The name and concept of 'yellow pages' came about in 1883, when a printer in Cheyenne, Wyoming, US working on a regular telephone directory, ran out of white paper and used yellow paper instead. However, in the United States, neither the name nor the logo was registered as trademarks by AT&T, and they are freely used by several publishers. In many countries, including Canada, the United Kingdom, Australia, and elsewhere, 'Yellow Pages' (or any applicable local translations), as well as the 'Walking Fingers' logo first introduced in the 1970s by the Bell System-era AT&T, are registered trademarks, though the owner varies from country to country, usually being held by the main national telephone company (or a subsidiary or spinoff thereof). The traditional term 'yellow pages' is now also applied to online directories of businesses. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold. Various (United States), Yell (United Kingdom) Bell Canada (Canada), Directories Philippines Corporation (Philippines) Various (United States), Yell (United Kingdom) Yellow Pages Group (Canada), Directories Philippines Corporation (Philippines) 2004 Yellow Pages for Auckland, New Zealand

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